About AstroKundli

Vedic astrology, also known as Jyotish, is one of the oldest forms of astrology, rooted in the ancient Vedic texts of India. It provides insights into personality, relationships, career, and life events based on the positions of celestial bodies at the time of birth.

Unlike Western astrology which is based on the tropical zodiac, Vedic astrology uses the sidereal zodiac, which accounts for the precession of the equinoxes. This results in more accurate planetary positions relative to the fixed stars.

The system encompasses various branches including:

• Natal Astrology (Jataka) - Analysis of birth charts
• Compatibility Matching (Kundli Milan) - Relationship compatibility
• Predictive Astrology (Phalita) - Future event predictions
• Electional Astrology (Muhurta) - Choosing auspicious times
• Remedial Astrology (Upaya Shastra) - Corrective measures

Our system evaluates 8 key factors of Vedic astrology to provide comprehensive compatibility results:

We incorporate multiple astrological systems to provide comprehensive analysis:

We understand that different practitioners have different needs and budgets. Our service is designed to serve the entire spectrum of the astrology market in India.

The overall compatibility score ranges from 0-36 points:

• 0-10 points: Low compatibility, significant concerns for marriage
• 11-17 points: Moderate compatibility, requires careful consideration
• 18-24 points: Good compatibility, suitable for marriage with guidance
• 25-36 points: Excellent compatibility, highly recommended for marriage

Additionally, we provide:

• Detailed analysis of each compatibility factor
• Remedial measures to improve compatibility
• Insights into potential challenges and solutions
• Timing of favorable periods for marriage

The massive price disparity between entry-level software (₹1,250) and premium suites (₹1.25 Lakh) indicates that buyers differentiate heavily based on brand trust and calculation accuracy. In astrology, a calculation error is an existential risk; thus, established brands like "Future Point" and "Parashara" command enormous premiums. A new white-label entrant must therefore compete not just on price, but on provable accuracy (e.g., benchmarking against Swiss Ephemeris) to win trust.

Implication for White Labeling

This commoditization creates an opportunity for specialized white-label providers. If generalist IT vendors are selling generic kits, a focused B2B provider offering a specialized, API-first "Astrology Engine" can capture the high-value segment of tech-savvy developers who need more than just a generic tool.

Regional Linguistics as a Barrier to Entry

Our solution explicitly supports multiple languages, recognizing that India is not a monolingual market. Listings explicitly mention language support, such as "English & Telugu Language Personal Edition" or "Bengali" support. A white-label solution that supports only English and Hindi effectively ignores 40-50% of the market in the South and East.

The "Vakyam" vs. "Thiruganitha" Divide: Beyond language, there are calculation differences. South Indian practitioners often prefer Vakyam calculations, while the North uses Thiruganitha (Drik). Our platform supports these algorithmic variations to succeed pan-India.

Demand-Side Analysis: The Rise of the "Builder" Demographic

Search volume for terms like "Astrology API," "Astrology API integration," and "White label astrology software" has shown a robust upward trend. This correlates with the post-pandemic boom in the "Creator Economy" and the explosion of niche mobile apps.

From "Download" to "Integrate": Ten years ago, the dominant query would have been "Free Kundli Software Download." Today, high-intent queries focus on "JSON integration," "Python astrology library," and "React Native horoscope app". This signals that the primary customer for white-label software is no longer the astrologer, but the developer building an app for astrologers.

Regional Specificity in Search

Search interest is not uniform across India. High volumes originate from tech hubs (Bangalore, Hyderabad, Pune, Gurgaon), but the content of the searches relates to regional requirements:

• "Porutham" (Matching): High volume in Tamil Nadu/Kerala contexts.
• "Gun Milan": High volume in North India.
• "Janam Kundali": Pan-India.

Insight: Our white-label solution effectively markets itself using these regional keywords. Selling "Horoscope Matching" is less effective than selling "Dashakoota" in the South and "Ashtakoota" in the North, even if the underlying logic is similar.

VedicAstroAPI: The Developer's Swiss Army Knife

VedicAstroAPI positions itself as a versatile, developer-centric platform. Its primary strength lies in its comprehensive support for the diverse nuances of Vedic systems.

Pricing Strategy: The model is subscription-based with a "Super Saver" tier structure.

• Entry: ₹1,499/month ("Vedic Limited") allows for 30,000 calls. This is aggressively priced for MVPs (Minimum Viable Products).
• Scale: The "Complete" plan at ₹5,499/month supports 500,000 calls. This scalability is crucial for apps that might go viral.
• Trial: A 14-day no-card trial lowers the barrier to entry significantly.

Technical Strengths:

• Language Support: Unmatched support for 21 languages, including all major Indian scripts and several European languages. This makes it the only viable choice for a global-facing app.
• WordPress Integration: The availability of a free WordPress plugin (albeit third-party maintained) allows content sites to deploy calculators without coding.
• Feature Depth: It goes beyond basics, offering Panchang (Daily Calendar), Dosha (Afflictions), and Gem Suggestions.

Weaknesses: The PDF report generation is a paid add-on (₹2 to ₹45 per PDF), which can become a massive cost center for apps offering free downloads.

Prokerala API: The Precision Specialist

Prokerala is a legacy brand with high trust equity. Their API offering is distinct in its billing model and regional focus.

Pricing Strategy: A "Credit" based system rather than a flat request limit.

• Mechanism: Different endpoints consume different amounts of credits. A simple "Nakshatra" check might be 50 credits, while a "Porutham" match is 200 credits.
• Implication: This model is excellent for apps with complex, high-value transactions but poor for apps with high-volume, low-value engagement (like a daily horoscope widget).
• Free Tier: A perpetual free plan with 5,000 credits/month allows for indefinite development and testing.

Technical Strengths:

• South Indian Focus: It explicitly lists features like Thirumana Porutham and Chandrashtama Periods, which are critical for the South Indian demographic.
• Granular Control: Developers pay only for what they use. If an app only needs "Tithi" calculations, costs are minimized compared to a bundled subscription.

DivineAPI: The Modernist Challenger

DivineAPI targets the "Astrotalk" and "Co-Star" clones—apps that focus on user experience, lifestyle, and aesthetics.

Pricing Strategy: Flat-rate vertical pricing.

• Structure: ~$49/month for specific modules like "Numeroscope" or "Chinese Horoscope" with a generous 300,000 request limit.
• Trial: 7-day free trial.

Technical Strengths:

• AI Integration: They market "AI astrology apps" and "Mood Forecasts," aligning with Western trends.
• Volume: The 300k limit is significantly higher than VedicAstroAPI's entry tiers, making it cost-effective for high-traffic, ad-supported apps.
• Ease of Use: User testimonials highlight structured JSON and ease of integration compared to "buggy open source".

Our Technical Architecture

We leverage the computational power of Swiss Ephemeris (SwissEph) - the gold standard for astrological calculations globally. It acts as the "kernel" of the operating system.

• Accuracy: Based on NASA's JPL DE431 ephemerides, capable of calculating planetary positions with millisecond precision over a 10,000-year span.
• Licensing: Dual-licensed. For open-source projects (GPL), it is free. For commercial white-label software, a paid license is required, which is a one-time fee. This is often cheaper in the long run than monthly API subscriptions.
• Vedic Configuration: Standard SwissEph calculates "Tropical" (Western) positions. To use it for Vedic astrology, we configure the "Sidereal" mode and select the correct "Ayanamsa" (usually Lahiri).

Computational Core: Swiss Ephemeris (SwissEph)

The Swiss Ephemeris is the gold standard for astrological calculations globally. It acts as the "kernel" of the operating system.

• Accuracy: It is based on NASA's JPL DE431 ephemerides, capable of calculating planetary positions with millisecond precision over a 10,000-year span.
• Licensing: It is dual-licensed. For open-source projects (GPL), it is free. For commercial white-label software, a paid license is required, which is a one-time fee. This is often cheaper in the long run than monthly API subscriptions.
• Vedic Configuration: Standard SwissEph calculates "Tropical" (Western) positions. To use it for Vedic astrology, developers must configure the "Sidereal" mode and select the correct "Ayanamsa" (usually Lahiri).
• Technical Note: The pyswisseph library exposes this via swe.set_sid_mode(swe.SIDM_LAHIRI, 0, 0). Failure to set this results in Western charts, which are useless in the Indian market.

Application Layer: Python Libraries

Interacting directly with the C-based Swiss Ephemeris is complex. Several Python libraries act as wrappers to simplify this.

• Pyswisseph: The low-level Python extension to Swiss Ephemeris. Best for developers who need raw speed and direct access to every function of the SwissEph C library.
• Kerykeion: A high-level library built on top of pyswisseph. It abstracts away the Julian Day conversions and has added explicit support for Sidereal zodiacs and Lahiri ayanamsa. It can generate SVG charts natively, which is a huge bonus for frontend display.
• VedAstro: A comprehensive, "batteries-included" Vedic engine. It is designed from the ground up for Vedic logic, including complex dasha systems and yogas. It embraces a "Serverless" architecture and provides a Docker image, making it the closest thing to an "Open Source API" one can self-host.
• Jyotishyamitra: A pure Python library specifically for Vedic calculations. It calculates D1-D60 charts, Shadbala (planetary strength), and Vimshottari Dasha.

The "Holy Grail": Solving the Multi-Lingual PDF Bottleneck

The most unsatisfied requirement in the market is the generation of high-quality, printable PDF reports in Indian languages. This is the "final mile" problem where many white-label solutions fail.

The Complex Text Layout (CTL) Challenge: Indian scripts (Devanagari, Tamil, Telugu) are "Complex Scripts." They rely on ligatures and matras that standard Python PDF libraries like FPDF or ReportLab often fail to render correctly.

The Solution: Headless Browser Rendering (Gotenberg): The industry-standard solution is to avoid generating PDFs from code and instead print HTML to PDF. Browsers like Chrome have perfected font rendering for every language.

Gotenberg Architecture: Gotenberg is a Docker-based API that wraps a headless Chromium browser. Our workflow involves generating data (JSON), populating an HTML/CSS template with this data, sending the HTML to the Gotenberg API, and having it render the HTML using Chromium to print to PDF.

Platform Architecture: Vercel

We utilize Vercel for the frontend (Next.js). However, we avoid doing heavy calculations or PDF generation here. The 10-second timeout on the free/pro tier functions will kill any PDF generation process that takes longer. Instead, we handle heavy computations in our backend API routes.

The "App-in-a-Box" (White Label SaaS)

Target: Instagram influencers, Tarot readers, Astrologers wanting their own app.

Product: A pre-built Flutter/React Native app template connected to our backend. The client pays a setup fee (₹20k) + monthly subscription (₹5k).

Differentiation: We solve the branding problem. We give them an app icon, splash screen, and color theme that is uniquely theirs. We use Kerykeion to generate beautiful SVG charts that look modern and shareable on social media.

The "Enterprise Research" Tool

Target: Serious researchers and institutes (IndiaMart premium buyers).

Product: A high-precision desktop/web hybrid app.

Differentiation: We focus on "Data Density." We support Shadbala, Divisional Charts (D1-D60), and multiple Ayanamsas. We use the trust of the Swiss Ephemeris (licensed) to guarantee accuracy. We sell it as a high-ticket lifetime license (₹25k+) to undercut the ₹1 Lakh legacy competitors.

Our compatibility checker is for entertainment and informational purposes only. It is not intended to replace professional advice or counseling. Results should not be the sole basis for making important life decisions.

While Vedic astrology has been practiced for thousands of years, compatibility results are based on mathematical calculations and should be considered alongside other important factors in relationships such as mutual respect, shared values, and communication.